Project Description

Development of a logo, corporate design and implementation of various print media for an IT service provider.

Tasks

Development of a respectable and likable corporate design presenting Alex Wenz both as a technically competent service provider and an open-minded consultant.

Concept & Implementation

The logotype is based on the construction of a technical- looking font. All edges were rounded later so that the font appears less austere and thus friendlier.

The addition to the logo results from the compact but still open form of the »n«. The composition as a three-sided system logo symbolises Alex Wenz's three main work areas: conceptual design, web design and programming. At the same time it represents order and active communication.

Especially »lekker«

Stationery, first and following pages: The grey print on the reverse, almost covering the complete page, makes the logo subtly shine through the paper.