Project Description

Corporate design of a planning and consulting
company in the ecology business.

Tasks

• Re-design of the existing logo
• Development of a design concept
  for the new corporate identity
• Implementation of the office stationery
• Implementation of the website
• photo concept/shooting

Concept & Implementation

Primarily, the corporate design is meant to support the focus on environmental analytics in a structured and professional way, while at the same time conveying the impression of an open-minded enterprise keen on trying out new ideas.

For this reason, elements creatively structuring complex systems were used in the development of the design concept: lines lend structure to information, take out individual aspects from the whole, combine them to new contents, and visualise contexts. Co-ordinate planes define positions and fixed points on the diagramme-like geographic maps. White fields emphasise important information and offer e.g. the possibility to tick options on the stationery.

Logo
The logo is defined by the "analysis" concept. The four waves symbolise the aspects of the company's work content. The green layers represent nature and landscape, the grey layer the projects to be implemented, the blue layer the ecological guidelines - the basis of the company's operations.

Altogether, the logo represents a stylised topographic side view - the different layers are separated and allow the observer an »analytic insight «.

Awards

MFG Award 2008, 3rd place
(best company stationaries and forms)
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German Design Award 2010, Nomination
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Related Projects

• Baader Konzept – Cookbook
• Baader Konzept – Print media