Project Description

Corporate Design for the German Shooting Youth (DSJ).
DSJ is the young people's organisation within the German Shooting Federation (DSB). With over 1.5 million members,
it is the fourth biggest sporting federation in Germany.

Tasks

• logo development
• corporate visual language
• realisation of website and subsequent media

Concept & Implementation

The new identity aims to strengthen the position of a youngster to young target group within the German Shooting Federation.

Keywords like freshness, dynamic and up-to-dateness were the basis for the visual concept. The website was designed using a combination of white space and colourful highlights in a magazine-like style.

Logo
The logo was created around the idea of focussing. Stylised targets form the initials DSJ (Deutsche Schützenjugend). In order to communicate the variety of offers and activities the logo colours will vary depending on the diverse disciplines and topics of the German Shooting Youth.