Project Description

With the Travel Industry Club an independent business club for decision makers of the travel industry was founded. The club supports the improvement of the public presentation of the business area »private and business travel«. The club's appearance is meant to communicate the club's objectives in a fresh but reputable and high-quality way in media, finance, politics and general public. A project in co-operation with MGC Interactive.

Tasks

• development of a word/picture brand
• stationery, business cards
• templates for PowerPoint
• PDF, Word and fax templates
• invitation card Award Event 2006
• impelementation of a first website version
  

Concept & Implementation

• development of the picture brand based on a stylised globe made from symbolic »network points« with the aim to avoid a stereotypic reproduction of the globe
• spacious use of the new corporate colour dark blue in combination with white margins and blazing red as accentuating colour provides a fresh and high-quality appearance which stands out against other clubs and is not confused with a tour operator
• use of an italics font for headlines ensures a personal and light appearance and thus provides a contrast to the dark blue areas