Project Description

Development of an appearance for Uwe Brodersen, a self-employed sales agent for various companies from the concrete plant, concrete technology and concrete chemistry industries. Implementation of a comprehensive business stationery with letter paper, business cards, folder, etc.

Tasks

• Development of a clear and likeable appearance including a logo
• Creating a visual link to present the represented companies in an integrative way
• Clarification of who is the sender or reference or contact person and who is represented

Concept & Implementation

• The silhouette logo refers to Uwe Brodersen’s memorable figure and confirms the personal contact between him and his customers
• the star in the logo refers to his activities as a representative (»Uwe Brodersen represents…«)
• blue and white contrast creates clear separation of personality and function
• conception for a folder in which the catalogues of the represented companies, which have different formats, can be handed over together without the reference or contact person getting out of sight