Begerow Trade fair film
| Client | Begerow |
|---|---|
| Medium | Animation |
| Category | Motion |
| Address | Video (MOV, 6MB) |
Project Description
For the introduction of the new BECO depth filter sheets for beer production during the brewing trade fair »BRAU Beviale 2006« in Nuremberg, the core statements of the new products as well as the filtration pyramid typical of the industry were to be presented in an attention-gaining 1-minute trade fair film.
Tasks
- Eye-catching appeal based on the logo trailer
- Story board: derivation of the filter pyramid with its filtration passages
- 3D modelling, animation, compositing
- Rendering of the animation for the trade fair presentation on a plasma TV
- Teaser with animation formats suitable for the internet for the Begerow website
- Rendering of the filter pyramid for use in printing
Concept & Implementation
The observer accompanies a falling drop penetrating the new BECO beer filter sheets which at the end dissolve into the filtration pyramid typical of the industry.
Especially »lekker«
The trade fair film attracted a lot of attention: an emotional visualisation of the filtration process in the form of an idealised detailed view had not existed in the industry until then.