Project Description

The traditional enterprise Hoppenstedt – formerly a publishing house, today market leader among the information service providers – has continuously expanded its offer of digital solutions like internet and intranet applications. In order to represent the company adequately on the internet, a website was developed which presents the company as a modern service provider and centres the comprehensive range of products.

Tasks

• Relaunch of the existing web presence
• Representation of the company as a likeable and competent service provider
• Increasing the sales of products via the website

Concept & Implementation

• Re-structuring the complex content structure
• Development of a modern design combining functionality and a reduced form language
• Emotionalisation through picture and Flash elements
• Fast access to contents due to open navigation levels
• Single products are advertised with text or rotating Flash teasers
• Adaptability of the design for subsequent product websites

Awards

Award / category »Structure«

Related Projects

• Hoppenstedt Product Websites
• Hoppenstedt Company Database