Tetra Pak Anuga Foodtec

Client Tetra Pak
Agency Ogilvy Interactive
Medium Web Special
Category Online

Project Description

Web special for the leading provider of packaging systems for liquid food. The aim was to facilitate a virtual tour on the stand on the food technology trade fair »Anuga Foodtec 2003« in Cologne.

Tasks

  • Realisation of the virtual tour
  • Print versions of the various information on the single trade fair stations
  • Integration of trade fair information and press releases
  • Picture gallery for the trade fair follow-up

Concept & Implementation

  • graphic reduction of various model views of the trade fair stand
  • Navigation of the tour via mini-map and within the respective views
  • additional typographic navigation allows fast access to the contents
  • red-and-blue colours inspired by Tetra Pak’s corporate design
  • Enlivenment of the different scenes by »passers-by« occasionally turning up

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