Project Description

Campaign micro-site for the leading provider of packaging systems for liquid food. From a Tetra Pak carton a strange world arises in which motto and contents of the current TV and print campaign can be found. Tetra Pak – protects what’s good.

Tasks

• Development of a campaign micro-site with integrated TV spots and background information
• Simple usability and expandability of all contents
• Likeable and humorous effect
• Blue colours correspondend to Tetra Pak’s design specifications

Concept & Implementation

• An opened drink carton serves as a stage
• Via the actors of the TV spots and via a second navigation the respective contents can be accessed
• Fine little animations enliven the humorous scenery
• Animated e-cards for all four spots

Especially »lekker«

• The intro animation

Related Projects

• Tetra Pak – Seals