Project Description

With the Business Corporate Plus programme (BCP) the company InterCityHotel, which belongs to the Steigenberger Hotel Group, has compiled a special service package for their business clients. The advantages of BCP are communicated with a modernised address via a conference programme and various BCP advertising media (in co-operation with MGC Interactive).

Tasks

• Conference programme DIN A4
• BCP poster DIN A1
• BCP flyer DIN long
• BCP sales folder 21 x 21 cm with price insert
• HTML newsletter, GIF banner

Concept & Implementation

• careful modernisation of the communication within the existing corporate design
• Selection of picture motifs with reduced colours and fresh, unconventional visual language
• spacious use of the corporate colours red and grey in combination with white set a clear course
• Icons and figures facilitate orientation and enliven the communication graphically

Awards

HSMA Award 2005, category »Communication«

Related Projects

• Steigenberger Hotelopoly Promotion