Steigenberger Hotelopoly Promotion
| Client | Steigenberger Hotel Group |
|---|---|
| Medium | Crossmedia Promotion |
| Category | Print / Online |
Project Description
Concept and implementation of a sales-promoting campaign for the Steigenberger Hotel Group in co-operation with MGC Interactive. This campaign is targeted at more than 1,000 event and travel agencies nation-wide to which the Steigenberger events 2005 (offers, new hotels, etc.) are presented in a pleasant and playful way.
Tasks
- Development and implementation of a promotion concept with the conditions that all of the participating agencies receive a high-quality give-away, participate actively in the prize draw and receive all the necessary information by Steigenberger.
- The objectives are awareness (making known central information, sales support) and increase in image.
Concept & Implementation
Development of »Hotelopoly«, an online game in Flash based on Monopoly and implementation of supplementing media (among other things a folder with an »Event card« incl. access code to the website).
After a successful game the agencies transmit their contact data to Steigenberger so that the winner can be drawn.
Especially »lekker«
As an advance thank you they receive a Steigenberger USB stick. The first prizes are raffled among the participants and the winners are notified via Hotelopoly congratulations card/voucher.