Project Description

In winegrowing the critical phase for the current vintage begins around the middle of December: the last filtration before the wine is bottled. In order to provide for a vintage to become a success and for a good wine to end up safely in the bottle, Begerow advertises their depth filter sheets BECO Steril and BECO KD.

Tasks

• DIN-A1 poster for winegrowing specialised trade
• cover advert in the magazine »Der Deutsche Weinbau«
• layout in correspondence with the previous
  series of posters
• keyvisual: eye catching, cheeky, without losing
  the serious and respectable background
  

Concept & Implementation

• an hourglass in the shape of wine glasses
  emphasises, that time is pressing
• a drop is falling into an ocean of wine:
  if you don’t use safe filter technology now,
  you waste your good vintage
• implementation using 3D renderings

Related Projects

• Begerow Trade fair film
• Begerow Logo Trailer, Key Visual
• Begerow Filter Cartridge Tour